Inspiration from GM: The Yukon Hybrid & Climbing Our Mountains

Why push? Why change? Why grow? Why dream? Questions you don’t have to ask yourself when you never say “it’s good enough.” When you never say “it can’t be done.” When you never say “never.”

It’s not often that I find inspiration – true inspiration – in a car commercial, especially in one aired during the Superbowl.

But, midway through the Patriots/Giants game this year, I saw one that hit a nerve.

Simple in graphics, the ad – at left – features a line-drawing of a man pushing a boulder up a steep mountainside.

The visual alone was enough to catch my attention, but what got it more was the narration that went along with it:

Why push? Why change? Why grow? Why dream? Questions you
don’t have to ask yourself when you never say “it’s good enough.” When
you never say “it can’t be done.” When you never say
“never.”

How simple, how true. An axiom for us all to live by.

What are you saying “never” to?

How can you get beyond saying “never”, and find the will and the means to push…to change…to grow…to dream?

Never say never.

Instead, say I will make it happen.

What is your Everest???

Jake Norton is an Everest climber, guide, photographer, writer, and motivational speaker from Colorado.

  1. David Zinger
    David ZingerMarch 27,08

    I appreciated the commercial. I won’t by the truck but I will never say never again, never.

  2. Jake Norton
    Jake NortonMarch 28,08

    Hi David,
    Thanks for the note! I probably won’t buy the truck, either, but…never say never!

    Thanks again, and climb on!

    -Jake

  3. DSD
    DSDMarch 31,08

    This one does cause pause for thought…….
    DSD

  4. Gp
    GpApril 8,08

    Hi Jake. Thanks so much for the comment and for letting me discover a great blog. Im loving the links too. I think Im learning too much without even seeing MEverest with my own eyes. But I hope to at least see it one day. 🙂

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